Rebrand...you decide

So as most people know, theres this new craze of rebranding going on with big corporations. Personally I love that theres some change going on in the design world. Here are a few examples. Feel free to comment and spout about what you think works and doesn't work ok?
I really like Pepsi's logo but hate their type, I like KFC's new look, I like Xerox's new look too. As for Jack in the Box, I like the retro look of it, but I really liked the old ligatures that were in the type on the old design. Kraft shouldn't have changed their logo in my opinion, but that's just what I think